Hard skills needed by a marketer
As a job seeker, you need to have the following skills to be noticed by companies:
- Analysis Ability
Someone who can translate data into a strategy is certainly needed.
- Creating Content
You need a strategy to be able to create interesting content. Companies are looking for someone who can explain a goal well, use SEO and make a detailed story as good as possible.
- Social media
Social media is not only important for building the image of a product, but also as a place where customers can interact with the company.
- E-Commerce
Digital trading systems have gone beyond traditional trading. Therefore, both need to be well connected to each other.
A marketer must be able to use customer desires, advertisements, social media, and all other platforms to be able to dig deeper into the best sales system so that it can increase the company’s cash.
- Video Marketing
Video is the most growing marketing channel and is predicted to continue to be popular until 2020. This has been proven through several statistical data throughout 2019.
As many as 84 percent of marketers claim that videos have helped increase traffic to their sites. Meanwhile, 69% of people say they like to learn about products and services by watching short videos.
- SEO and SEM
Search Engine Marketing (SEM) is a form of marketing on the internet by increasing the visibility of a site on search pages. This can include using paid or organic advertising.
Meanwhile, Search Engine Optimization (SEO) is the process of optimizing all aspects of the site so that it ranks well in search engines.
Soft skills needed by a marketer
Not only hard skills, when applying for a position in the marketing division, you also need to have the following soft skills:
- Creative
Marketing can explore all fields. Therefore, a marketer needs to be a creative person in order to be able to give fresh ideas in his promotion. The idea will be used as a solution for customers and companies.
- Adaptability
In addition to having creative thinking, a marketer also needs to have the ability to adapt easily. So you can easily adapt to new challenges, as well as new plans. Of course, with passion and determination that is always strong.
- Communication skills
This ability can facilitate your communication with users or audience. Because apart from building the company’s image, you also play a role in bridging users with the company.
- Leadership spirit
Leading isn’t just about being the boss. A marketer also needs to be a guide for colleagues, whether it be advice or innovation. Starting from inspiring his co-workers, he is also expected to be a guide for customers in the future.
- Empathy
Empathy is one of the soft skills needed by reliable marketers. The reason is, putting yourself in the customer’s shoes and seeing it from their point of view will help marketers a lot in understanding customer needs and creating meaningful marketing strategies.
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com